Ever heard of the word ‘WHOP’?
Neither have I.
But apparently I have it tattooed on my arm. What people don’t realise is that’s a question mark, not a P. So why do I have ‘WHO?’ tattooed on my arm? Well that’s a long, interesting, hilarious story (at least that’s what I tell people when I’m not going to explain it).
My point is that we all know someone who has that shitty tattoo that didn’t turn out, or that they regret. You know the ones: the ‘name of your ex’ tattoo; the ‘No Regrets’ tattoo where regret is spelled with one R; that Gary Glitter tattoo you got in the 80’s; that Jimmy Savile tattoo you got in the 80’s; that Bill Cosby tattoo you got in the 80’s; pretty much any celebrity tattoo you got in the 80’s.
To combat this injustice, Wildcat have created the Tattoo Tune Up competition.
“People send us pictures of their dodgy tattoo, we put the best ones on our facebook page where people can vote on their favourite, and whoever gets the most votes, wins a free cover-up”, explains the Wildcat marketing manager, Peter Slankster.
Peter explains how they plan on running this competition every couple of months and how the last winner “had a big piece on his back which took four full-day sessions to cover up… The value of the prize depends what’s being covered up and what it’s being covered up with.”
But that’s not the only competition they currently have in the works. “We produce a timelapse video of the session and tell the story behind the dodgy tattoo. We also run a competition looking for original music to be used in the video. The winner gets a €500 Wildcat voucher and a €500 Music Maker voucher.”
Peter tells me that once the whole campaign is finished, they will begin preparing for another round of the Tattoo Tune-Up competition. “It will probably start some time in July so if you want a heads-up, just sign up to our mailing list.”